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SOUTHEAST Session: Digital twins are rapidly becoming a cornerstone of advanced manufacturing, enabling companies to simulate, optimize, and validate their production processes in a virtual environment before committing to physical execution. This presentation explores the value of digital twins specifically in the domains of CNC machining, robotic automation, and the broader virtual factory. In CNC machining, digital twins replicate the behavior of machines, tools, and part geometries, allowing for precise simulation of toolpaths and real-time detection of potential collisions, over-travel, and inefficiencies. By simulating the exact machine kinematics, spindle dynamics, and tool libraries, manufacturers can reduce setup times, improve part quality, and significantly lower the risk of costly rework or downtime. In robotic work cells, digital twins mirror robotic behavior, motion, and task sequences. This enables manufacturers to program, test, and optimize robot trajectories and tool interactions virtually - ensuring safety, cycle time optimization, and maximum utilization of expensive automation assets. Collision detection, reach analysis, and process synchronization can all be handled digitally before deployment on the shop floor. At the virtual factory level, digital twins provide a holistic view of the entire manufacturing environment - integrating machines, robotics, material flow, operators, and logistics into a unified simulation. This enables strategic decision-making, accurate capacity planning, and the ability to test process changes in a risk-free virtual environment. The result is greater agility, resilience, and efficiency across the entire production lifecycle. Attendees will gain insight into how digital twins reduce risk, increase productivity, and enable smarter planning across manufacturing operations. By harnessing digital twins in CNC machining, robotic systems, and factory-wide simulations, companies can accelerate their journey toward digital transformation and fully realize the promise of Industry 4.0.

SOUTHEAST Session: Job shops, mid-size machine shops, and contract manufacturers power much of the world’s production, yet they face persistent constraints: skilled labor shortages, rising complexity, and pressure to deliver faster at lower cost. While AI adoption has taken root in large enterprises, the greatest untapped potential lies with small and mid-sized manufacturers. This session will cover how practical AI solutions can compress programming time, improve productivity and reskill existing and onboard new employees and attract a new generation of talent.

SOUTHEAST Session: Artificial intelligence has the potential to transform how companies operate, but too often, those investments fall short because the underlying data isn’t ready for AI. In this session, Rob Longfellow, CTO of Juxtum, will share how Juxtum helps organizations capture, clean, and integrate their data so that it works seamlessly with the AI platforms they already use. By breaking down silos, standardizing inputs, and creating scalable data pipelines, Juxtum ensures that AI delivers accurate insights, trusted recommendations, and measurable business value. Attendees will learn why strong data practices are the real key to AI success—and how Juxtum makes that possible today.

Speaker at SOUTHEAST: Elise Jones, Head of Corporate Marketing, Tulip Interfaces

Speaker at SOUTHEAST: Enrique Herrera, Senior Principal, Strategy & Business Development, Zebra Technologies

SOUTHEAST Session: This fireside chat will explore the role of ecosystems in accelerating smart manufacturing. Together, Elise and Enrique will discuss how manufacturers can break down silos, connect cloud, IoT and frontline technologies, and drive meaningful value through collaboration. Drawing on Tulip's composable software and Zebra's expertise in real-time visibility and automation, the conversation will highlight practical examples and a forward-looking vision of ecosystems in action.

Speaker at SOUTHEAST: Tyler Boykin, Vice President, Orases

SOUTHEAST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

SOUTHEAST Session:

Speaker at SOUTHEAST: Mark Goodman, Director of North American Commercial Sales, Amatrol