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SOUTHEAST Session: Job shops, mid-size machine shops, and contract manufacturers power much of the world’s production, yet they face persistent constraints: skilled labor shortages, rising complexity, and pressure to deliver faster at lower cost. While AI adoption has taken root in large enterprises, the greatest untapped potential lies with small and mid-sized manufacturers. This session will cover how practical AI solutions can compress programming time, improve productivity and reskill existing and onboard new employees and attract a new generation of talent.

Speaker at SOUTHEAST: Steve George, Senior Manager Product Engineering – Solid Rounds, Kennametal

Speaker at SOUTHEAST: Elise Jones, Head of Corporate Marketing, Tulip Interfaces

SOUTHEAST Exhibitor:

SOUTHEAST Exhibitor:

SOUTHEAST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

Speaker at SOUTHEAST: Susan Carlock, Co-Owner & Executive Vice President, Mursix Corporation & Murray Mentor, Inc.

SOUTHEAST Session: "The Manufacturing Leader's Playbook for Surviving Tariffs, Taxes, and Tech Turm," explores strategies for mitigating the effects of taxes and tariffs on manufacturing businesses through the use of modern business software. It covers key financial and operational factors such as OBBA, tariffs, and technology, highlighting how these elements impact R&D credits, clean energy credits, bonus depreciation, and potential savings. The presentation also delves into the benefits of ERP software, emphasizing the need for high-quality data ingestion, cost accounting, supplier diversification, customer prioritization, and predictive analytics to enhance profitability and market share. Additionally, it provides an example of a modern ERP platform and discusses the integration of Acumatica Manufacturing ERP, which combines financials, planning, and scheduling to support diverse manufacturing strategies and deliver real-time insights. 

SOUTHEAST Session: This fireside chat will explore the role of ecosystems in accelerating smart manufacturing. Together, Elise and Enrique will discuss how manufacturers can break down silos, connect cloud, IoT and frontline technologies, and drive meaningful value through collaboration. Drawing on Tulip's composable software and Zebra's expertise in real-time visibility and automation, the conversation will highlight practical examples and a forward-looking vision of ecosystems in action.

Speaker at SOUTHEAST: Ryan Benson, Vice President of Security, CompassMSP