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Speaker at SOUTHEAST: Jamie Goettler, Chief Revenue Officer, BTX Precision

SOUTHEAST Session: Moderated by: Jamie Goettler, BTX Precision Rather than start with a discussion of all the technologies available in the industrial marketplace, this panel session will start by outlining the primary concerns of manufacturing businesses. By first appealing to what the audience (machining businesses) cares about most at the start, the panel will logically ease into a discussion of how available technologies can help achieve greater outcomes for these businesses…in other words, solutions to the preeminent problems. Among the concerns highlighted at the outset will be improving competitiveness (domestically and globally), throughput (business growth), and yes productivity in the face of the manufacturing skills gap. The panel will be represented by industry leaders who either are dealing with these concerns directly, or those that have a “front row seat” to a variety of companies that seek to survive and thrive. Technologies that will be addressed will likely include automation, robotics, workforce training, machining technology, machine monitoring, software and AI to name a few.

Speaker at SOUTHEAST: David Babcock, Director of Technical PreSales, Ashling Partners

SOUTHEAST Session: The widening skills gap in manufacturing continues to challenge educators, employers, and policymakers striving to cultivate a future-ready workforce. This session examines how strategic partnerships between education and industry can elevate experiential learning to better align student preparation with real-world workforce demands. Through the integration of hands-on training, industry-recognized credentials, and work-based learning opportunities, these collaborations create meaningful pathways from the classroom to the production floor. Ultimately, the session highlights how experiential learning—anchored in authentic industry collaboration—serves as a powerful catalyst for bridging the manufacturing skills gap and building a sustainable talent pipeline.

SOUTHEAST Session: Join us for an insightful and action-packed session that reveals how smart process optimization is transforming financial, logistical, and ecommerce operations. Whether you're looking to streamline workflows, boost accuracy, or scale your business, this presentation delivers practical strategies. Takeaways and What You'll Learn The latest improvements in shipping, fulfillment, and order flow management that are elevating logistics and customer satisfaction. Sail seamlessly! Learn from two real-world business ecommerce customer integration examples—Shopify and BigCommerce—demonstrating how seamless connections with platforms like Acumatica, SAP Business One, and an AI Pricing Agent can streamline operations and support scalable growth.  Spotlight Feature: Pricing Automation Tool -  Say goodbye to manual pricing guesswork! Discover how this: Optimizes margins in real time Syncs across multiple channels Executes hands-free updates Keeps your pricing competitive—automatically Whether you're in finance, logistics, or ecommerce, this session is will provide insights to help you work smarter, not harder. Don’t miss your chance to see how innovation is driving scalable growth and operational excellence.

Speaker at SOUTHEAST: Elise Jones, Head of Corporate Marketing, Tulip Interfaces

Speaker at SOUTHEAST: Enrique Herrera, Senior Principal, Strategy & Business Development, Zebra Technologies

SOUTHEAST Session: This fireside chat will explore the role of ecosystems in accelerating smart manufacturing. Together, Elise and Enrique will discuss how manufacturers can break down silos, connect cloud, IoT and frontline technologies, and drive meaningful value through collaboration. Drawing on Tulip's composable software and Zebra's expertise in real-time visibility and automation, the conversation will highlight practical examples and a forward-looking vision of ecosystems in action.

Speaker at SOUTHEAST: Tyler Boykin, Vice President, Orases

SOUTHEAST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.