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Discussion of Primary Concerns of US Manufacturers and the Impact of Technology

SOUTHEAST Session: Moderated by: Jamie Goettler, BTX Precision Rather than start with a discussion of all the technologies available in the industrial marketplace, this panel session will start by outlining the primary concerns of manufacturing businesses. By first appealing to what the audience (machining businesses) cares about most at the start, the panel will logically ease into a discussion of how available technologies can help achieve greater outcomes for these businesses…in other words, solutions to the preeminent problems. Among the concerns highlighted at the outset will be improving competitiveness (domestically and globally), throughput (business growth), and yes productivity in the face of the manufacturing skills gap. The panel will be represented by industry leaders who either are dealing with these concerns directly, or those that have a “front row seat” to a variety of companies that seek to survive and thrive. Technologies that will be addressed will likely include automation, robotics, workforce training, machining technology, machine monitoring, software and AI to name a few.

Start with the End in Mind: Transforming Results in Manufacturing

SOUTHEAST Session: Every manufacturing leader wants better results—higher productivity, stronger margins, improved retention. But results don’t just happen. They are outcomes, driven by a chain of causes. If you want to change what your organization is producing, you must first understand—and influence—what’s producing it. In manufacturing, we obsess over KPIs, processes, and performance data. But what if the real leverage point lies deeper? Behind every action is a decision. Behind every decision is a belief. And behind every belief is a mindset. This session takes you beneath the surface of your organization’s performance to uncover the unseen drivers of success: the thinking patterns and belief systems shaping behavior on your shop floor, in your offices, and across your leadership team. Because here's the truth: your organization will never rise above the mindset of its people. If you’re ready to stop reacting to problems and start redesigning outcomes, this session is your roadmap. Learn how to shift beliefs, align behaviors, and build a culture that fuels measurable, sustainable transformation—starting with the end in mind.

The Manufacturing Leader’s Playbook for Surviving Tariffs, Taxes, and Tech Turmoil

SOUTHEAST Session: "The Manufacturing Leader's Playbook for Surviving Tariffs, Taxes, and Tech Turm," explores strategies for mitigating the effects of taxes and tariffs on manufacturing businesses through the use of modern business software. It covers key financial and operational factors such as OBBA, tariffs, and technology, highlighting how these elements impact R&D credits, clean energy credits, bonus depreciation, and potential savings. The presentation also delves into the benefits of ERP software, emphasizing the need for high-quality data ingestion, cost accounting, supplier diversification, customer prioritization, and predictive analytics to enhance profitability and market share. Additionally, it provides an example of a modern ERP platform and discusses the integration of Acumatica Manufacturing ERP, which combines financials, planning, and scheduling to support diverse manufacturing strategies and deliver real-time insights. 

Jamie Goettler

Speaker at SOUTHEAST: Jamie Goettler, Chief Revenue Officer, BTX Precision

Will Healy III

Speaker at SOUTHEAST: Will Healy III, Global Industry Manager - Fabricated Metals, Teradyne Robots / UR

Kenneth Cowan

Speaker at SOUTHEAST: Kenneth Cowan, Vice President, Paperless Parts

David Babcock

Speaker at SOUTHEAST: David Babcock, Director of Technical PreSales, Ashling Partners

Reducing Energy Waste & Downtime: ​A Smarter Approach to Manufacturing Maintenance​

SOUTHEAST Session: In today's highly competitive manufacturing landscape, operational efficiency is more critical than ever. Yet, excessive energy consumption and unplanned downtime remain major challenges, significantly impacting productivity and costs. Traditional maintenance strategies often fail to address the root causes of inefficiencies, leading to unnecessary energy waste and unexpected failures. This session explores Energy-Centered Maintenance (ECM)—a data-driven, AI-powered approach that goes beyond conventional reliability-centered maintenance by integrating energy efficiency as a key decision-making factor. By leveraging advanced IoT sensors, AI-driven analytics, and real-time machine health monitoring, manufacturers can proactively detect faults, minimize energy loss, and extend asset life. Through real-world case studies and industry insights, attendees will learn how ECM enables manufacturers to reduce operational expenses, prevent unplanned downtime, and achieve sustainability goals—all without compromising productivity. The session will also highlight how machine learning and AI-driven predictive analytics help manufacturers make smarter maintenance decisions, optimizing energy use while ensuring equipment reliability. Whether you're looking to cut energy costs, enhance machine uptime, or align with Industry 4.0 and sustainability initiatives, this session will provide practical takeaways to help you transform your maintenance strategy. Learning Objectives Understand the limitations of traditional maintenance strategies and how excessive energy waste and unexpected downtime impact manufacturing costs and efficiency. Explore the principles of Energy-Centered Maintenance (ECM) and how AI-driven predictive analytics can optimize machine performance, reduce energy waste, and prevent costly breakdowns.

Winning with AI: The Manufacturer’s Guide to a Successful AI Journey

SOUTHEAST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.