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Speaker at SOUTHEAST: Enrique Herrera, Senior Principal, Strategy & Business Development, Zebra Technologies

Speaker at SOUTHEAST: Cozette Robinson, CEO, CYR Consulting, LLC

SOUTHEAST Session: Many small and medium-sized manufacturers feel overwhelmed by the hype around artificial intelligence yet struggle to see where to begin without significant disruption or cost. This talk will present a practical, proven framework that helps owners, operators, and engineering managers adopt AI in a step-by-step approach. Real case studies will be shared, including a sales order entry automation initiative that reduced manual effort by 60% through the use of a third-party AI solution, allowing employees to focus on higher-value customer service and informed decision-making. Attendees will gain a clear roadmap to identify high-impact opportunities, pilot small projects, and scale AI solutions that deliver measurable ROI and strengthen long-term competitiveness. This session provides actionable strategies and dispels common myths, demonstrating that digital transformation does not have to be complex or out of reach for smaller manufacturers ready to take the first step.

Speaker at SOUTHEAST: Brandon White, Vice President of Sales, Acieta

Speaker at SOUTHEAST: Robert Jacobs, Digital Growth Director, CliftonLarsonAllen

SOUTHEAST Session: "The Manufacturing Leader's Playbook for Surviving Tariffs, Taxes, and Tech Turm," explores strategies for mitigating the effects of taxes and tariffs on manufacturing businesses through the use of modern business software. It covers key financial and operational factors such as OBBA, tariffs, and technology, highlighting how these elements impact R&D credits, clean energy credits, bonus depreciation, and potential savings. The presentation also delves into the benefits of ERP software, emphasizing the need for high-quality data ingestion, cost accounting, supplier diversification, customer prioritization, and predictive analytics to enhance profitability and market share. Additionally, it provides an example of a modern ERP platform and discusses the integration of Acumatica Manufacturing ERP, which combines financials, planning, and scheduling to support diverse manufacturing strategies and deliver real-time insights. 

SOUTHEAST Session: This fireside chat will explore the role of ecosystems in accelerating smart manufacturing. Together, Elise and Enrique will discuss how manufacturers can break down silos, connect cloud, IoT and frontline technologies, and drive meaningful value through collaboration. Drawing on Tulip's composable software and Zebra's expertise in real-time visibility and automation, the conversation will highlight practical examples and a forward-looking vision of ecosystems in action.

Speaker at SOUTHEAST: Tyler Boykin, Vice President, Orases

SOUTHEAST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

SOUTHEAST Session: