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Enrique Herrera

Speaker at SOUTHEAST: Enrique Herrera, Senior Principal, Strategy & Business Development, Zebra Technologies

From Silos to Symphony: How Ecosystems Accelerate Smart Manufacturing

SOUTHEAST Session: This fireside chat will explore the role of ecosystems in accelerating smart manufacturing. Together, Elise and Enrique will discuss how manufacturers can break down silos, connect cloud, IoT and frontline technologies, and drive meaningful value through collaboration. Drawing on Tulip's composable software and Zebra's expertise in real-time visibility and automation, the conversation will highlight practical examples and a forward-looking vision of ecosystems in action.

Tyler Boykin

Speaker at SOUTHEAST: Tyler Boykin, Vice President, Orases

Winning with AI: The Manufacturer’s Guide to a Successful AI Journey

SOUTHEAST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

A New Era of Inspection: Achieving Manufacturing Excellence through Industrial CT Technology

SOUTHEAST Session: This session will explore the transformative potential of industrial CT technology to revolutionize quality control in manufacturing and product development. Attendees will learn how CT enables faster, more accurate inspections, improves defect detection, and reduces waste while accelerating innovation and ensuring product reliability. We will examine the challenges of adopting these systems, including cost, workflow integration, and training, and share best practices for successful implementation across industries. In addition, we will highlight the role of automated inspection systems, their integration with complementary technologies, and what the future of digital quality control holds for organizations seeking a sustainable competitive edge in manufacturing.

Pop Up Factory Overview

Step into the shoes of a frontline operator. This immersive, hands-on experience brings continuous digital transformation to life. The Pop Up Factory showcases how Tulip’s composable ecosystem empowers manufacturers to deploy human-centric solutions.

Corporate & Institutional Member Roundtable

The Corporate & Institutional Member Roundtable is an exclusive, invitation-only program bringing together leaders from manufacturing companies and universities to address one of the industry’s most urgent challenges: preparing graduates who are ready to excel in today’s manufacturing workplace.

Bright Minds College Experience

Students and Faculty! Join SME Membership for a full day of exploration, connection, and hands-on exposure to the future of manufacturing—at no cost to you.