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Speaker at SOUTHEAST: David Babcock, Director of Technical PreSales, Ashling Partners

SOUTHEAST Session: This presentation showcases the successful migration of Prym Consumer USA from a local SAP ERP to the Prym Group’s global SAP platform, a transformation that redefined core manufacturing and supply chain operations. Completed in just eight months, the project modernized order-to-cash, procure-to-pay, finance, warehouse management, and returns processes while aligning with Prym’s fiscal year change. To address manufacturing challenges, advanced automation solutions, including Pick by Light and a Loose Item picking sorter were implemented to boost accuracy and efficiency in logistics. Seamless EDI integration via Seeburger connected Prym with leading U.S. retailers such as Walmart and Amazon, while Shopify integration expanded direct-to-consumer sales. Delivered on time, under budget, and with minimal disruption, this case study offers a clear roadmap for manufacturers seeking to harmonize global processes, adopt automation, and strengthen supply chain resilience in today’s competitive landscape.

Speaker at SOUTHEAST: Steve George, Senior Manager Product Engineering – Solid Rounds, Kennametal

Speaker at SOUTHEAST: Elise Jones, Head of Corporate Marketing, Tulip Interfaces

Speaker at SOUTHEAST: Enrique Herrera, Senior Principal, Strategy & Business Development, Zebra Technologies

SOUTHEAST Session: This fireside chat will explore the role of ecosystems in accelerating smart manufacturing. Together, Elise and Enrique will discuss how manufacturers can break down silos, connect cloud, IoT and frontline technologies, and drive meaningful value through collaboration. Drawing on Tulip's composable software and Zebra's expertise in real-time visibility and automation, the conversation will highlight practical examples and a forward-looking vision of ecosystems in action.

Speaker at SOUTHEAST: Tyler Boykin, Vice President, Orases

SOUTHEAST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

SOUTHEAST Session:

Speaker at SOUTHEAST: Mark Goodman, Director of North American Commercial Sales, Amatrol