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SOUTHEAST Session: In today's highly competitive manufacturing landscape, operational efficiency is more critical than ever. Yet, excessive energy consumption and unplanned downtime remain major challenges, significantly impacting productivity and costs. Traditional maintenance strategies often fail to address the root causes of inefficiencies, leading to unnecessary energy waste and unexpected failures. This session explores Energy-Centered Maintenance (ECM)—a data-driven, AI-powered approach that goes beyond conventional reliability-centered maintenance by integrating energy efficiency as a key decision-making factor. By leveraging advanced IoT sensors, AI-driven analytics, and real-time machine health monitoring, manufacturers can proactively detect faults, minimize energy loss, and extend asset life. Through real-world case studies and industry insights, attendees will learn how ECM enables manufacturers to reduce operational expenses, prevent unplanned downtime, and achieve sustainability goals—all without compromising productivity. The session will also highlight how machine learning and AI-driven predictive analytics help manufacturers make smarter maintenance decisions, optimizing energy use while ensuring equipment reliability. Whether you're looking to cut energy costs, enhance machine uptime, or align with Industry 4.0 and sustainability initiatives, this session will provide practical takeaways to help you transform your maintenance strategy. Learning Objectives Understand the limitations of traditional maintenance strategies and how excessive energy waste and unexpected downtime impact manufacturing costs and efficiency. Explore the principles of Energy-Centered Maintenance (ECM) and how AI-driven predictive analytics can optimize machine performance, reduce energy waste, and prevent costly breakdowns.

Speaker at SOUTHEAST: Elise Jones, Head of Corporate Marketing, Tulip Interfaces

Speaker at SOUTHEAST: Enrique Herrera, Senior Principal, Strategy & Business Development, Zebra Technologies

SOUTHEAST Session: This fireside chat will explore the role of ecosystems in accelerating smart manufacturing. Together, Elise and Enrique will discuss how manufacturers can break down silos, connect cloud, IoT and frontline technologies, and drive meaningful value through collaboration. Drawing on Tulip's composable software and Zebra's expertise in real-time visibility and automation, the conversation will highlight practical examples and a forward-looking vision of ecosystems in action.

Speaker at SOUTHEAST: Tyler Boykin, Vice President, Orases

SOUTHEAST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

SOUTHEAST Session:

Speaker at SOUTHEAST: Mark Goodman, Director of North American Commercial Sales, Amatrol

SOUTHEAST Session: America is facing a challenge that threatens our economic future: a widening skills gap between the jobs available in industry and the preparation of our workforce. In this engaging talk, this Presentation will explore why this gap exists—and how we can close it. Drawing from years of experience and insights the presenter will highlights the historical shifts that shaped America’s workforce, the rapid pace of technological change, and the mismatch between traditional education pathways and modern industry needs. The talk will emphasize that this is not just a labor issue, it’s an innovation issue, a productivity issue, and ultimately, a national competitiveness issue. With a practical, solutions-driven approach, Mark Goodman outlines strategies for building stronger partnerships between educators, employers, and policymakers. He shares success stories from companies and training programs that have embraced hands-on learning, technical certifications, and competency-based education to develop a highly skilled workforce.

Speaker at SOUTHEAST: David Babcock, Director of Technical PreSales, Ashling Partners