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Manufacturing’s Next Shift: Rethinking Experience in the Age of Workforce Transition

SOUTHEAST Session: Manufacturing faces an unprecedented workforce transition as the “silver tsunami” of retiring Baby Boomers and Gen X workers accelerates. Decades of institutional knowledge are leaving with them, forcing companies to scramble for ways to preserve expertise while managing increasingly complex operations. Many facilities now schedule critical work around the availability of a single seasoned technician, while others bring retirees back at premium wages just to keep production running. At the same time, new hires arrive with expectations shaped by consumer technology—anticipating smartphone-level intuitiveness—yet encounter manufacturing systems that feel stuck in the 1990s. This presentation will share field-tested insights on how modern manufacturing systems must be transparent, modular, and designed to evolve with their users. It will also explore how manufacturers can fundamentally rethink “experience” for a new era—moving from legacy tools to adaptive, intelligent platforms that empower rather than frustrate. Attendees will see a detailed case study of 3D Glass Solutions, Inc., where strategic MES implementation boosted yield, reduced downtime, and created systems that engaged the workforce instead of alienating it. The conversation will break down the real-world challenges, adoption strategies, and critical success factors that make the difference between results and setbacks. The session concludes with a first look at Project Phoenix, MASS Group’s next-generation platform built for the realities of today’s manufacturing floor—without the complexity of yesterday’s enterprise software.

Rebecca Battle

Speaker at SOUTHEAST: Rebecca Battle, Director, South Carolina Department of Employment and Workforce

Chris Pickett

Speaker at SOUTHEAST: Chris Pickett, Chris Pickett, MASS Group, Inc.

Andy Henderson

Speaker at SOUTHEAST: Andy Henderson, President & Chief Executive Officer, Hendtech LLC

Pop Up Factory Overview

Step into the shoes of a frontline operator. This immersive, hands-on experience brings continuous digital transformation to life. The Pop Up Factory showcases how Tulip’s composable ecosystem empowers manufacturers to deploy human-centric solutions.

Bright Minds College Experience

Students and Faculty! Join SME Membership for a full day of exploration, connection, and hands-on exposure to the future of manufacturing—at no cost to you.

Card-Monroe Automation

SOUTHEAST Exhibitor: Headquartered in Greenville, South Carolina, Card-Monroe Automation is a leading provider of smart manufacturing and industrial automation services. Originally founded as Everworks Automation in 2012, the company was acquired by Card-Monroe Corp. (CMC) in 2024 and rebranded as Card-Monroe Automation. The company specializes in delivering custom turnkey solutions, including the design, construction, and installation of advanced technologies such as robotic cells, automated equipment, and process control systems. Serving industries like automotive, chemical, food and beverage, logistics, tire and rubber, and general manufacturing, Card-Monroe Automation collaborates with numerous Fortune 500 companies to enhance operational efficiency, precision, and scalability.