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SOUTHEAST Session:

Speaker at SOUTHEAST: Billy Bogue, President, Matsuura Machinery USA

SOUTHEAST Session: Automation is transforming manufacturing, making it essential for companies to adopt and scale these technologies effectively. As industry trends favor smarter, flexible systems, understanding how to start and grow an automation journey is vital for competitiveness, efficiency, and growth. Many organizations face challenges in strategic planning, technology selection, and implementation. This presentation offers practical guidance on developing aligned strategies, avoiding common pitfalls, and partnering effectively to ensure long-term success. Staying informed and prepared in this evolving landscape is crucial for both new and existing users to unlock automation’s full potential.

Speaker at SOUTHEAST: Luis Solano, Customer Engineering- Manufacturing Lead, Google Cloud

Speaker at SOUTHEAST: Rick Schultz, Executive Director of Aerospace and Defense, FANUC America

Speaker at SOUTHEAST: Jordan Walker, Sr Applications Engineer, Hawk Ridge Systems

Speaker at SOUTHEAST: Patrick Ives, Head of Operations, PRYM

Speaker at SOUTHEAST: Michelle Leon, Operations Manager, Levil Technology

Speaker at SOUTHEAST: Errol Burrell, National Product Manager, Matsuura USA

SOUTHEAST Session: Manufacturers today face a critical workforce challenge. An aging labor pool, persistent skills shortages, and post-pandemic attrition have created gaps that traditional hiring alone cannot solve. These pressures demand innovative approaches to sustaining productivity and competitiveness. Robotics offers a practical, scalable solution, not as a replacement for people, but as a partner that augments human capabilities. Collaborative robots (cobots) are designed to work alongside operators, taking on repetitive, physically demanding, or hazardous tasks. This partnership allows employees to focus on higher-value activities such as quality control, process improvement, and customer engagement. Studies show that human–robot teams significantly reduce idle time and improve throughput compared to all-human work environments. Real-world examples illustrate the shift. Chipotle’s “Autocado” robot automates the tedious process of cutting and coring avocados, while staff concentrate on quality and service. On manufacturing floors, cobots assist with material handling, precision assembly, and inspection; areas where ergonomics and consistency are critical. Rather than eliminating jobs, robotics transforms them, creating safer workplaces and more sustainable operations. This session, “Robotics as a Partner, Not a Replacement, for Manufacturing Jobs,” will explore how manufacturers can strategically adopt robotics to address workforce shortages without diminishing employee value. Attendees will gain insights into the benefits of cobot integration, practical considerations for implementation, and the long-term potential of human–robot collaboration. The presentation emphasizes that the future of manufacturing is not a choice between people and machines, but a partnership that strengthens both.